I’ve been building a WordPress blog for a new client and created a form. While they are using a lot of social media, they still wanted a contact form.
I think it’s good to create options so your reader can engage you in the way they feel most comfortable. Regardless of the contact method you need to have a system in place so no leads slip through.
Here’s the secret about forms. The less you ask a visitor to give is the more likely you’ll get a form submission…from an unqualified prospect. The more you ask is the less likely you are to get a form submission…from an unqualified prospect.
If you’re not getting any form submissions, first test the form to see if it’s working. If you’re still not getting anything, try asking less questions. On the other hand, too many submissions may suggest you’ve got the next great thing, or you need to ask a few more questions.
Bonus Form Tips
Never ask for the first/last name in one field. If you ever decide to do email marketing, you’ll need that data in two fields for personalization – the key to email opens and reads.
Never ask for both the phone number and email in required fields. It’s one or the other. How do you communicate best with potential customers? Choose that method. If you develop a relationship, they’ll give you the other information at a later point.
Always save your data. You’re going to a lot of effort to collect this information. Develop a system to keep in contact with people who think enough of you or your product to give up their personal information. It could be as sophisticated as a database system or as simple as a folder in your email.
As much as I’m a stickler for spelling and grammar, I still tend to make mistakes on blog posts. The other day I wrote an article using the word conscious. Initially I spelled it wrong. I didn’t realize until after I had posted it to my Facebook page that I’d made an error.
I wanted to kick myself because now my error would stay on the Facebook feed until it got pushed to obscurity. Really, I should be happy. Now I can come back here and fix it and the RSS feed will think it’s new and resend it to the web and feed readers. If I make a mistake, it’s a second chance at publicity through the feeds!
Here are three rules if you do fix errors on a post:
1. Minor spelling and grammar mistakes can be updated without notice.
2. Spacing and formatting quirks common to the blogging platforms can be corrected without notice.
3. Factual errors should be noted for your audience. Refer to the original phrase or paragraph. Apologize if necessary.
I’m finding that scheduling posts in advance is aiding in my productivity and helping get more traffic. One night I made a post quite late at night and noticed that immediately I had 15 visitors. I’ve been posting at all times of the day and that seemed to be the most trafficked time. So now I’m scheduling all my big posts to publish at 12:01 am.
That gives me more time to think about what my next post will be about and even write mini-posts like this one, which will publish at 6 pm. In my years of analyzing traffic, I’ve noticed there’s always a slowdown in visitors between 4pm and 6pm.
WordPress allows automatic scheduling. I’m not sure about Blogger or the other publishing platforms. It appears they do!
Get free social media graphics for your blog, website or even iPhone. Here’s a great resource with links to bunches of other graphic artists that also have free stuff.
Cool, now I can upgrade my lame text social media links.
Do you want to add an image to a Craigslist ad in a section that doesn’t have auto upload? It’s easy if you know HTML, but if you don’t, here’s a four step tutorial you can bookmark for future use.
- Upload your image to the web through Flickr or other file hosting service.
- Get the URL for the photo you just uploaded.
- Use the following code – <img src=http://yourimagehostingservice.com/yourpicture.jpg>
- You can make it clickable by adding this around it – <a href=”http://yourdestinationwebsite.com”></a>
The completed image code, including a link to your site, will look like this –
<a href=”http://yourdestinationwebsite.com”><img src=http://yourimagehostingservice.com/yourpicture.jpg></a>