I hate to do this before the holidays, but we’re through. I uninstalled your phone app yesterday. It’s been a long time coming and as an early adopter of your app, I’ve been patient. But it’s over now and there’s nothing you can do. I will however tell you what you did wrong.
First of all, you messed with the gaming system which is pretty much the reason I used your software. I checked in everywhere…and I mean everywhere…to get points, score higher than my friends and earn mayorships and badges. As a male user, I like rules and knowing if I do this, you’ll do that. You screwed up by changing point schemes, selling badges to the highest bidder and ignoring the game mechanism that made your app so sticky.
That I could live with, because your app provided some utility. I used it to check for restaurants or coffee shops around my location if I was feeling adventurous. I also used it to tell my Facebook friends where I was. But then you created Swarm.
I never downloaded it. I figured it would be a bad idea when I saw Dennis Crowley defending it on a Robert Scoble Facebook post. Then my friends who did download it started complaining about ease of use, functionality and being a phone resource piggy. I still checked in using foursquare.
Like a lot of people, I started seeing a downside to telling all my friends, family and Facebook “friends” where I was all the time. For me, checking in became more of a special occasion instead of a religious compulsion like it was when your gaming system worked.
Last Saturday was the last straw. When you forced me to download Swarm to make a check in, I was through. I wanted to post I was at the football game and your app loaded, it told me where I was, but when I hit check in, it took me to the Play store to upgrade to Swarm. Sorry, I’m not going to do that, ever. So I just checked in with Facebook.
That’s when I realized I don’t need you any more foursquare. It took me a few days to act on it, but I deleted your app yesterday. Unless you do something really amazing, I’m going to stop talking about you as well.
I know you’re probably thinking, “Facebook force upgraded people with it’s messenger app, why can’t we?” The answer is simple, people need the utility found in messenger, they don’t need to check in anywhere…ever. You took the fun out of it, so nobody wants to either. I didn’t want the messenger app, but I had no choice. People have a choice with checking in, with location search, with adding photos and all the other things your app does. We’re just not choosing to do it with you any more.
So, this is it. I’d suggest we be friends, but we both know that’s a lie. I wish you the best in your future endeavors.
Your former foursquare user
Despite Google’s never ending algorithm changes…think Hummingbird and Panda…there are still search engine optimization tactics that continue to work. One of these is image optimization through tagging. Taking the small step of naming your images with your keywords used to have enormous benefit.
It still does. If you click on the image in this post, you’ll notice several things. First of all, I found this in reviewing my web stats. The photo is sending me traffic from Pinterest. Pinterest links to my article that contains the photo and it even shows other photos that are found on this blog.
Secondly, the photo was found on Google image search and then posted to Pinterest. What was the reason it was found on Google? I renamed the image with the keyword I was using for the article! So parts of the article title were repeated in the image and even four years later, the image is still ranked in the top five of Google images.
Now this is the part I find really interesting. The searched image was then pinned to Pinterest so it can be found using social media channels as well. I’m entirely convinced social media will decrease the influence search marketing has. However, examples like this show how complementary social and SEO can be. Social is impacting search in a major way. It’s up to online marketers to survey the landscape and make adjustments as necessary.
It seems to me image tagging is still an effective tactic for search and social.
People who don’t “get” Twitter often ask me what it’s really good for. Charlie Sheen isn’t the only one getting some mileage out of the microblogging service. I tell people it’s a real-time search engine. If there’s one takeaway from this article for you, I want that to be it.
In the example above, I asked a question about something I didn’t know about. Within minutes I had an answer…from somebody I trust. While I don’t know this person in real life, I do know their expertise and found it to be trustworthy. I also received responses from two other people I didn’t know with a few other suggestions.
My biggest concern was finding a host with easy WordPress installation. I know what’s a competitive price for hosting and Dreamhost was slightly higher than what I’d been paying. I checked out Dreamhost’s site from a link in their Twitter profile and everything looked good. When I went to sign up, it asked for a discount code. I didn’t have one, so I Googled it. Within seconds I found one that discounted the price $97. For $22, I got a year of hosting with a one click WordPress install.
It’s not all the way up yet, but my new SEO website is at least presentable. That is the value of Twitter.
In what he claims was his first speech at a University, Facebook founder and CEO Mark Zuckerberg spoke at Brigham Young University in Provo this morning. Along with Senator Orrin Hatch, Zuckerberg answered pre-selected questions for about an hour.
The format was pretty well suited for the large crowd of about 10,000, but to me seemed to be more about Hatch than Zuckerberg. Nevertheless there were a few good takeaways.
Zuckerberg was pretty humble about his success. He claimed though he is the public face of the company, nothing would get done if it weren’t for the other employees of Facebook. How does he do it? “Make sure everyone you add is really great.”
Though the service has 600 million users, Facebook is only composed of 2000 employees. Leveraging technology and an open source platform creates that kind of scalability. Zuckerberg said the company has a philosophy that “an independent developer should always be able to create something better than a big company.”
Regarding entrepreneurship, he said the biggest attribute any business person needs is to “love and believe in what you’re doing.” There are many challenges along the way and he concluded with my favorite quote, “No normal person would want to build a company.” Normal people wait for things to happen. Exceptional people make things happen.
There were some general questions asked about Facebook that I thought Zuckerberg provided some insight into. He said Facebook solved a human problem. We look at Facebook as a technical phenomenon, but the core of its success is it solves a human problem of how to connect with people we know. In Seth Godin’s book Linchpin, he said successful people solve interesting problems and that’s the key to keeping yourself essential in our modern economy. Mark Zuckerberg has done that.
He pointed out with Facebook, we can stay in touch passively with people and still maintain the connection. My personal experience supports this and I’ll bet yours does too.
Transparency and Change
Alluding to the political climate in the Middle East, Zuckerberg said “transparency would be transformative.” However his development of Facebook was clearly for business. “Businesses can’t hide behind a big corporate veil anymore.” Neither can governments, the media or any other public organization.
When pushed on the political aspect, he said the Internet gives everyone a voice. Additionally he claimed more connection equals more empathy and a project within Facebook is physically demonstrating a rising number of connections between people in Israel and neighboring Arab countries.
Hopefully Mr. Zuckerberg will be back to Utah and provide more insight. Thanks to Senator Hatch for bringing the Facebook founder to Utah.
He said, “We may be ahead of the curve right now, but our competitors are going to catch up. If we adopt your strategies, where will we be when the competition does too?” (Paraphrase)
I said, we’ll still be ahead. The reason is simple – we understand social media. The future of online marketing is people will no longer search for what they want to buy, they will ask their friends/contacts for recommendations or the needed information will naturally come to them.
I’ve been thinking and teaching this for a while…but I didn’t know how it was going to happen. Now I know how and the unanswered question is when.
made Microsoft, with its history of monopolistic bullying, appear marginally but noticeably less evil to the outside world, and especially to the independent software developers that are his core audience.
Frankly, I really went to see him, but Phil Windley stole the show. Dr. Windley is a top Utah technology blogger, CTO and co-founder of Kynetx. Basically Dr. Windley explained how relevant content would be instantly delivered to web users…without having to track user’s personal information.
The Kynetx version is called the “Live Web” and could bring consumers conveniences like knowing automatically when their refrigerated food is going to expire. (That data is already on the bar code.) How about automatically generating an expense report based on flight info and foursquare checkins?
Kynetx may not be the company that creates, defines or owns this market, but they’ve certainly got a chance. Regardless, someone will. Imagine only seeing online ads for things you’re interested in. No more spam!
How about news? Only see the topics you’re interested in. Never see another headline about (insert your least favorite sport, celebrity, politician here.) If you ever want to hear about that topic, you’ve got a friend on Twitter, Facebook or LinkedIn who is an expert and will share.
Now that we know the what and the how, the question is when. That’s exactly the question I asked Dr. Windley and Mr. Scoble when I got the opportunity to speak with them. Neither would venture a guess. That’s a fair answer too. It’s not about the technical ability, it’s about the controllers of the data/technology giving it up. The tech exists now, it’s a matter of coordinating it all.
Proprietary information is what creates value. However, we’re looking at a system where information yearns to breathe free, but businesses still need to make a profit. That’s where the delay lies. Until a profit model is demonstrated, consumers are going to be stuck in the current model of spam and unsolicited herbal Viagra ads.
Marketers are stuck in a sort of purgatory right now too. We know the old methods don’t work, but management insists upon using them. Forward thinking management wants to see a return on investment for their social media marketing dollars.
I’m of the opinion the smartest investment, whether business or personal, is in connecting with people. Connecting, not selling. When the Live Web or Web 3.0 comes around…and it will…sooner than you think…the business/person/brand with the best people connections will come out ahead. If you can manage that task cheaply and effectively through social media…it’s even better.
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