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Link Building – The Perfect Link

linked ringsLink building is the process of  getting other sites to link to your site.  Today I’m going to talk about the very best way to construct a link and it will be quite technical, but I’m hoping to write it in a way that’s easy to understand.

Before I get to the specifics, let’s talk about some general principles of link building to help you target your efforts.

First of all you’ll need to research sites to target either by asking for return links or making comments on their blog.  The sites on your list should be relevant to your product or service.  If my website is about bicycle tires for instance, I would want links from bike shops, bike repair shops, bike accessories sites and so forth.  If I could get links from bicycle enthusiast clubs and bike races, that would be acceptable too.

Ideally, you want links from sites that have more authority than yours.  This is easy when you’re first starting out, because everybody has more authority than you!  The easy way to check authority is to download the Google toolbar.  One of the features is called Page rank and it tells you on a 1 – 10 scale how much authority a site has.  Ten is the best and very few sites achieve this rank.  Another way to see how much authority a site has is to check the inbound links by typing this command in the Google search box:

link: http://www.yoursite.com


link: http://yoursite.com

This command will tell you the number of inbound links, but not the quality of the links.  Page rank measures quantity and quality.

Avoid getting links from the bad neighborhoods of the web.  Sites with ads for porn, cheap viagra, gambling, lotteries, male enhancement pills and so forth give out a red flag of their content.  I’ll have more on this topic in a future post.

Now that you’ve done your research, you should have a list of ten or twenty sites to get started with.  A new person would go to a target site and make a comment like this:

Come visit my new site!  It’s http://www.mysite.com

You’ll probably be accused of being a spammer or even get ignored by everyone else on the site.  Did you get a link?  Sure.  Is it effective?  Not as much as it could be.

The better way to do it is to include anchor text:

You’ve just made a very interesting comment that adds to the conversation and you made a link to a specific page in your site that is relevant to the topic.

Anchor text is much more powerful in obtaining search rankings because it tells the spider what the link is about.

The way to write the code for anchor text requires html.  Here’s a template:

<a href=”http://yourwebsite.com&#8221; target=”_blank”>your anchor text</a>

Do include the “target=’_blank'” if you can so you’re not siphoning traffic from the site you’re getting the link from.

Pretty cool, right?  But it’s still not the perfect link.  When you really get going, you will receive dozens, if not hundreds of inbound links each day and all will show up in your analytics reports.  Will you remember each place you submitted a link?  Probably not without having to look it up.  There is a very easy way to keep track of this…add tracking code to your links.

It’s going to look just the same as before:

You’ve just made a very interesting comment that adds to the conversation and you made a link to a specific page in your site that is relevant to the topic.

The code is going to have one significant change:

<a href=”http://yourwebsite.com?src=yourcode” target=”_blank”>your anchor text</a>

The tracking code begins at the end of the URL with the ?  After that, “src” can be anything you want, the = is required and “yourcode” can be anything you want.  Just make it easy to remember.

Now when you review your analytics software, these codes will show up.  Some of the more sophisticated programs like Omniture’s Site Catalyst will allow you to sort by tracking code.  When you get really big and have thousands of inbound links, trust me, this helps.

Well, there you have it, the perfect link.  If you implement this strategy, you’ll see great results from the search engines and you’ll be able to keep track of it easier.

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  1. September 24, 2009 at 12:02 am

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