KSL.com announced it was suspending comments from readers today. Perhaps that was a bad idea as commenters will often point out innocent and not so innocent copy errors like the one in this title.
Feedback is good, even if you disagree with what is said or the tone it is said in.
I’ll post a more comprehensive article about this topic in the future.
Nina started a Facebook page for her experiment, gathering over 3,500 members, who shared their reasons for choosing their profile pictures, including:
- “My profile photo is meant to give the impression that i possess a higher degree of gravitas and sophistication than i actualy do.”
- “I never show me on my profile, I don’t want to make is easy for me to be found, because of work.”
- “Mine shows my desire to be Grace Jones.”
- “This is a photo of my bike, Doris.”
- “Used to have my wedding photo, but separated and now it’s one of me at the local getting sloshed…”
- “I like ducks. I particularly liked this duck.”
But with the benefit of a few demographic questions, Nina and Dr Hogan began to see some interesting trends.
“The theory we’re working with is that people want to make their Facebook profile attractive to other people, but it turns out that they do that in very different ways,” Dr Hogan said.
Some interesting thoughts here, but I’m not sure how scientific it really is. I change my photo around fairly frequently, but tend to use photos that have me in them. I did post a shark during “Shark Week” and have participated in a few Internet memes.
I suppose my photo depends on my mood, but will admit to posting things that accentuate the positive.
Here’s what this means: no two people will see the same web. Once a single search would do the trick – and everyone saw the same results. That’s what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors.Think about it. When you push a door and it doesn’t open quickly, you push harder. When you try to drive a car up a hill and it doesn’t go as fast as you would like, you step on the gas. Feedback changes your behavior.Google Instant means no one will see the same web anymore, making optimizing it virtually impossible. Real-time feedback will change and personalize people’s search behaviors.
I’m going to have to disagree with the author on this one. We don’t all see the same search results right now! I’ve discussed this before, but Google results fluctuate on where you’re located, if you personalize your browsing experience and even if you’re logged into Gmail.
I played around with Google Instant a bit earlier today. In my estimation all it does is show results as you type out each letter. It’s much like “search suggest” except you can see the search results instantly. It’s slick and catchy, but certainly no game changer and it won’t affect SEO. There are already too many other factors that affect SEO for this to be the final nail in the coffin.
Within a twelve-hour period, the shape of the Latter Day Saints media operations has been turned on its side. While some see the downsizing of the Deseret News to be a sign of financial weakness, I see that move and the independence of church owned Brigham Young University football to be the foundation of a Mormon media empire.
Let’s go back a few steps though and let me explain why I’ve come to this conclusion.
I’m a college football fan. It is my favorite spectator sport. Off season usually has a merry-go-round of coaching changes. This off-season the merry-go-round included conference realignment. First it was the possibility of the Big 12 dissolving and then a PAC-10 superconference. What wound up happening was a complete realignment in the West…namely the Mountain West Conference and the Western Athletic Conference.
Soon after Utah accepted a move to the PAC 10, we were made aware of BYU’s desire to go independent in football and move its other sports to a new conference. Plans to move back to the WAC dissolved when the MWC invited Nevada and Fresno St. to join and they accepted. Many people thought BYU would stay in the Mountain West. I didn’t. Neither did Kurt Kragthorpe.
Around the same time, I was reading about the Deseret News planning to shift its operations. It looked to many to be a cost cutting move, but it’s not. It’s a complete realignment of the religion’s media empire. They’re not downsizing, they’re consolidating.
Two trends kept coming out during the discussion of both the football conference and the newspaper. First, both divisions were relying on the attention of the built-in religious audience. For football, the school estimated viewership of 60 million world-wide.
Part of BYU’s unhappiness with the MWC stems from the fact that it receives only about $1.5 million in television revenue from the league. It believes it can get more by negotiating its own TV deals, or by televising games on its own network, BYU TV.
For the newspaper, numbers show 60% of its audience is out-of-state viewing online.
…the church connection provides an unusual opportunity to build beyond the typical local audience. Gilbert, who describes himself as “a devout Mormon,” said there has been “a world-wide diaspora (of the faith) and that gives us a chance for a world-wide audience — 60 percent of the traffic is not Utah-based.”That prompts content that “is more thoughtful, more global” than just local breaking news. “We don’t want to be normal,” he continued, citing, as an example, coverage of church relief projects “improving people’s lives” after the Haiti earthquake.