Archive for September, 2014

Utah Web Marketing Company Celebrates Five Years

September 29, 2014 Leave a comment

5 Year BlogiversaryTo be honest, this milestone would have passed me by if LinkedIn hadn’t sent me a notice. At first I thought, “Wow, I can’t believe it’s been that long!” Then I started thinking about the other things it means. It means this blog is five years old. It means I’m five years older. It means I’ve found a place for myself professionally.

When this business started, Utah was hit with the Great Recession. I wrote this blog for a month and then I started networking in person. That’s when I started getting business and this blog served as a resource to show people I knew what I was doing.

A lot has changed in online marketing over the past five years. Social media is a real thing now. Back then digital marketing practitioners had to persuade businesses to use social media. Now social media is just a given of any web marketing plan.

I became so convinced, I changed the name of the company from SEO by Swaby to Swaby Online Media. It was a move I believe reflected the diversity of what I did in online marketing.

I’ve been very blessed along the way to get help from different people. One early piece of advice I got was to be as specific as I could about who I wanted to work for. That’s difficult to do when you’re trying to keep up with the bills and any money that comes in seems to be the same. It’s not. Being specific about your client is probably the best advice I got. I tried to narrow things down, but it still isn’t narrow enough when your clients include a home builder, a doctor and a start-up designer blanket company.

So I’ve now decided I only want to work with service based businesses in finance and real estate. This makes my target client real estate agents and brokers, mortgage professionals and insurance offices. That’s still fairly broad, but much more focused. When you know who you want to work with, it becomes easier to find them!

Another lesson I learned is to network in person. As I said earlier, I spent my first month in business writing for this blog. Then I went out and networked. Networking got me business but it also got me some perspective. It’s lonely being a solopreneur. Networking got me out of the house, gave me fresh ideas, allowed me to speak in public and helped me establish myself as an expert.

Over the years, I did have regular employment in spurts. I had one gig that looked like regular employment, but they were still really a client. Another challenge in being self-employed is commitment. It’s easy to be committed when you have clients, but a lot more difficult when you don’t. One of the main reasons I started this business is I recognized the economy was changing. America is going to be filled with people who have their own businesses, consult or work multiple part-time jobs to make ends meet. This was research I had done 15 years ago, so I was committed to the idea of working for myself.

However, working for yourself isn’t idyllic. It means chasing new business. It means chasing checks. It means criticism. It means losing clients. It means it can be a wild and crazy ride.

My life is a lot different now and more ideally suited for self-employment. I’ve downsized financially so my overhead is low. I have a family commitment that makes my time precious. All my circumstances compel me to be self-employed and keep this business going, so that’s what I’m going to do. I have a new client from my focused target market and I will continue develop business in those industries.

It’s been a great ride so far and I’m looking forward to the next five years!


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