Facebook Has Replaced the Annual Christmas Letter
I’ve been thinking about this post for a little while as I prepared for Christmas this year. My major life events have been chronicled on social media along with photos to document them. Most of the people I interact with use Facebook so they know what’s going on with me when I see them in real life. And I know what’s going on with them based on what they share.
So it’s not too far of a stretch to say Facebook has made the annual holiday letter obsolete. Then earlier this week Facebook launched a nifty little application called your year in review. You’ve probably seen it on your friend’s timelines. If you haven’t already tried it, year in review takes your most popular posts and creates a short montage. It’s completely customizable, so you can add or delete pictures and text. Personally, I thought it was pretty brilliant and the photos it selected indeed encapsulated my year.
Not everybody thinks the algorithm was good. Eric Meyer called his experience with it algorithmic cruelty.
I know they’re probably pretty proud of the work that went into the “Year in Review” app they designed and developed. Knowing what kind of year I’d had, though, I avoided making one of my own. I kept seeing them pop up in my feed, created by others, almost all of them with the default caption, “It’s been a great year! Thanks for being a part of it.” Which was, by itself, jarring enough, the idea that any year I was part of could be described as great.
Still, they were easy enough to pass over, and I did. Until today, when I got this in my feed, exhorting me to create one of my own. “Eric, here’s what your year looked like!”
A picture of my daughter, who is dead. Who died this year.
I honestly don’t remember which picture Facebook’s app loaded for me, but I do know the first story it suggested was a picture of my father on his death bed. I didn’t have that great of a year either, but it was still my year. My father died in 2014 and nothing will change that. Not an algorithm change. Not a deleted post or edited picture. Death is a part of life. I know it sounds cliched, but not a day goes by that I don’t think about my Dad. Seeing him again on that bed with my mother next to his side did bring tears to my eyes. But the beauty of that photo far outweighs the sadness it provokes.
Meyer continues by writing,
Algorithms are essentially thoughtless. They model certain decision flows, but once you run them, no more thought occurs. To call a person “thoughtless” is usually considered a slight, or an outright insult; and yet, we unleash so many literally thoughtless processes on our users, on our lives, on ourselves.
Where the human aspect fell short, at least with Facebook, was in not providing a way to opt out. The Year in Review ad keeps coming up in my feed, rotating through different fun-and-fabulous backgrounds, as if celebrating a death, and there is no obvious way to stop it. Yes, there’s the drop-down that lets me hide it, but knowing that is practically insider knowledge.
Further on he suggests some “fixes” so Facebook doesn’t cause this problem again. I submit if Meyer doesn’t want to see pictures of his daughter on Facebook, he shouldn’t post pictures of her on Facebook. I also submit Facebook allows their memory to live on in ways never previously possible. I believe this is a good thing, not something to be fixed.
Going back to my original thought that Facebook has replaced the holiday letter, we have to consider those who aren’t on Facebook or don’t actively use it. While the death of my father was the low point of my year, five months later I welcomed my daughter into my life. I selectively post pictures of her on Facebook, but I have to send emails to my mother who still won’t join. I assume I’m communicating to my other family members through Facebook as well but found out today my brother hasn’t gone on there for months. I suppose I’ll have to c.c. him on my emails to Mom…
He is also evidence the holiday letter isn’t quite dead, but it is most assuredly on its last legs thanks to Facebook.
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