Yes, today is the biggest online shopping day of the year. And yes, Cyber Monday is a stupid name. Who came up with that anyway?
A group on Facebook has decided Cyber Monday is so stupid, it should be called something else. Why not “Talk Like Chewbacca Day?” It makes as much sense. If you hear me growl today, it’s not you, I’m just celebrating the holiday.
Let’s talk about what the online implications for today are. First of all, it appears more people are shopping online for Black Friday deals beginning as early as Thanksgiving Day. CNN Money reports:
It was a stronger picture for Internet retailing. The average online order on Black Friday rose 35% from last year, to $170.19, according to online retail analyst Coremetrics — an indication that people may be looking to buy gifts after a year of economic woes.
Online shopping will garner more attention Monday — the so-called Cyber Monday — when many Americans will take advantage of computers at work to shop for gifts.
This is a trend that will continue to grow. As the Internet becomes more familiar and more trust in the process is developed by consumers and businesses, it’s natural that more commerce will take place online. A 35% increase in online sales is quite substantial year over year.
With more people searching online it’s even more important to be found. I’m starting to notice more ads on Facebook with coupon offers for fanning a company’s business page. That’s a good idea for any of you e-tailers out there. Couldn’t a coupon work for a service or a restaurant as well?
I believe competition is good for consumers and as more of our eyeballs are on the Internet, we’ll see more innovation and more creative ways to capture sales online.
This Cyber Monday if you see an ad or a deal that catches your eye, let me know how it stood out by leaving a comment on this post. If you see something you don’t like, then growl at it like Chewbacca.
Salt Lake City, UT – 25-November-2009 – 95% of Internet blogs fail says an article by the New York Times, however, companies that are committed to blogging can still succeed says Utah SEO company SEO by Swaby. The Salt Lake City Internet firm provides solutions for small businesses across the Wasatch Front. Find them on the web at http://www.seobyswaby.com.
“So many website options for small businesses exist these days,” says SEO by Swaby founder Nigel Swaby. “My ultimate task is to fit the right website solution to my client,” he continued. With blogs, websites and content management systems available, small business owners have more choices than ever. “It’s my job to use my experience to suggest the right solution for my clients,” said Swaby.
While Swaby himself uses blogs as a marketing tool, they’re not for everyone. He gets clients who he sets up with blogs to commit to the process. “For our business networking group that needs to make weekly updates, publishing a blog was a simple decision,” said Erin Norton, co-founder of Fiscal Networking. “SEO by Swaby asked us how attached we were to our current process and provided training to help us transition to a site we can update ourselves. While a blog was the right solution for us, it might not be for other companies and they presented all options to us,” she concluded.
This morning I am live blogging from the Art of Business meeting at Paradise Bakery in Ft. Union.
This is a great group that gets together every Tuesday morning at 8 am.
One of the benefits to attending this group is there is always a training aspect. Today we’re discussing giving thanks as a business process and developing good relationships.
There are many business networking groups that go on each week, but there is only so much time in a day or week. Choosing an effective group to go to is very important. So far this has been a great group producing numerous contacts and business!
If you’re looking for a business networking group in Salt Lake City and you’ve never done it before or need help getting started, feel free to contact me and come to breakfast or lunch.
People have asked what I read and how I choose to operate. Today I thought I’d share my mobile Internet marketing toolkit since I just obtained what I think will be a very critical piece. One more tool still eludes me, but I hope to get it this week.
As many of you know, I spend a lot of time on the road during the week and I believe the addition of a Gateway netbook will increase my productivity. I thought my Samsung Instinct smartphone would be enough, but I hate typing on it and it doesn’t allow a cut and paste for URLs in Twitter and Facebook.
So here’s my current list of mobile Internet marketing tools:
1. Gateway Netbook – For typing out emails, sending my virtual business card, blogging and updating webpages.
2. Samsung Instinct – Smartphone for reading and replying to emails on the go, phone calls, navigation, checking blog stats and updating comments.
3. Olympus FE-340 digital camera (not pictured) – For photos and videos on the go. I will be replacing this with a Flipcam this week.
4. Kensington presentation mouse – It’s very flat and transmits to twenty feet for Powerpoint presentations.
5. Olympus digital voice recorder – For doing interviews in person or on the phone. This device will probably be phased out once I get the Flipcam.
6. Mini-notebook with pen holder – I have a tendency to lose track of pens, so having one with a built in holder is pretty slick. This came courtesy of Signature Press.
7. Extra batteries – You never want to delay or fail at your job because of lack of power. I keep extra batteries on hand for all my mobile devices including the Instinct. I buy mine from Radio Shack (RSH) because they’re fresher than anywhere else.
8. Gum – You don’t want to embarrass yourself when analog marketing by having bad breath. Keeping a pack on hand can help you or a business associate stay on top of their game.
9. Cloud based software (what you don’t see in the photo) – Except for a few applications, I want to be able to use my netbook just like I’d use my computer at home. I try to be as “web based” as possible by taking advantage of free email, free blogs and even free imaging software. Twitter and Facebook are also web based and Google is betting that will be the future of computing. So am I. I downloaded Gimp on it for image editing so really the only software I need on my old computer is Adobe GoLive for making webpages. I can edit webpages in wordpad using code.
Low costs make the barrier to entry for a kit like this unbelievably reasonable. The hard cost for all this items was $520.50 plus sales tax. Of course it took me nearly twelve years to develop the experience I have, but that’s another topic.