Salt Lake City, UT Feb 19, 2010 – Janet Thaeler and Nigel Swaby interviewed 3-time Olympian Devon Harris on the Web Marketing Weekly Show.
Since competing, Harris has become an author and a public speaker. His childrens book “Yes I Can” tells the story of the Jamaican bobsled team and what they overcame to make it to the Olympics. He shared what he’s learned about marketing starting from this experience.
3 Tips to Gold Medal Marketing
1. Train like an Olympian.
As a public speaker he studies other speakers to see how they express themselves. He practices his speeches over and over again even if he knows the material. “Study your craft like an Olympian,” he said.
2. When business is slow, create more value.
There are seasons in a business and during slower times, create something new. Harris applied this concept when he had less speaking engagements. He wrote a book during that time which he now sells at his speeches. When work returned, he emerged more marketable.
3. Forget perfection – get it done.
Harris explained that Microsoft ships product then creates patches to address the problems. You don’t need a book publicist to market a book – he went to book stores on his speaking trips and arranged book signings. You don’t need perfect video of your speaking – have a friend take footage of your speaking for your web page. You can always improve it later, but have something ready now.
Find out more about Harris online at http://www.devonharris.com
The next episode of the Web Marketing Weekly Show will feature author Josh Peters who will give tips on using Twitter taken from his book, “TwittFaced.”
Listeners can interact via IM during the show and submit questions online. Questions can be emailed, submitted online or phoned in and will be answered on air. Or, submit questions on Twitter at @Newspapergrl or @seobyswaby.
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About Janet Thaeler
Janet Thaeler is an Online PR professional. She’s the author of the book, I Need a Killer Press Release Now What?? that shows small businesses how to create news and get to the top of search engines. She blogs at http://www.Newspapergrl.com and http://www.OnlinePRBook.com She’s a regular contributor to Anita Campbell’s Small Business Trends and The American Express Small Business Forums. She has presented at major universities, PR associations and on numerous other occasions.
About Nigel Swaby
Nigel Swaby is a Salt Lake City Web marketing specialist. He founded an Internet marketing business called Swaby Online Media and has 12 years of industry experience. He has been featured in USA Today, taught a class on blogging at The University of Utah, was recently featured in Utah Pulse Magazine and is the business insight examiner for Examiner.com. In his free time Nigel enjoys writing, golf and college football. His Web site is http://www.seobyswaby.com.
Friday I had the opportunity to hear a presentation by best selling author Seth Godin. He was in Salt Lake to raise money for Haiti as well as promote his new book Linchpin.
I have to admit I haven’t read much of Mr. Godin’s work, but I do know he is highly thought of as a marketing whiz.
Since Mr. Godin is so smart, I shouldn’t have been surprised when he made some pretty bold statements about the economy and the future of jobs. He said, “This is a different recession.” The economy isn’t going to recover like it has in the past. He pointed out like I’ve thought for some time the economy is in transition. The jobs we’ve lost aren’t coming back.
That’s the bad news. The good news is we’re all geniuses. That’s what Godin says anyway. We’ve all got some special skill or experience that makes us a genius. To prove our genius, we must solve interesting problems and lead. Godin says that if someone has to write down what we need to do, we’re not acheiving our potential.
What holds us back he says is our “lizard brain.” That’s the first part of our brains to form. It contains the “fight or flight” reaction that keeps every animal alive. Since we’ve moved far past the hunter/gatherer stage in our economy, Godin suggests we not only ignore our lizard brain’s promptings, but do the opposite of it.
The barrier to entry is inexpensive. Technology development has reached the point where anybody has access to the tools necessary to create that solution to interesting problems. Godin says that besides being geniuses we must become artists and creators.
We don’t need publishers to distribute our writing. We have the Internet to do it for us. All we need to do is create.
We don’t need an FCC to broadcast our voices. Free software and the Internet does that for us. All we need to do is create.
We don’t need TV to broadcast our videos. YouTube and the Internet does that for us. All we need to do is create.
Some of us have embraced this new paradigm. Others will soon. We needn’t necessarily be in business for ourselves, but we do need to create. We need to solve those interesting problems for our employers or the clients that employ us.
The United States currently has 15 million unemployed or underemployed citizens. Some of this number have already begun to create. They’ve started businesses, free lanced and otherwise provided solutions to interesting problems. Imagine what will happen when all 15 million and the 10’s of millions the government no longer counts begin to create solutions to interesting problems?
I can’t wait.
Salt Lake City, UT, February 12, 2010 —
With new home sales off from the peak, Utah’s home builders are looking for every advantage in selling their products. Garbett Homes, one of Utah’s top homebuilders, is positioning itself as Utah’s “Greenest” Builder. Without increasing prices for environmental efficiency, Garbett is producing comfortably sized solar powered and thermal powered homes at Daybreak in South Jordan, aptly named the Solaris collection. More information about Garbett’s green building techniques can be found at http://www.garbetthomes.com/buildinggreen.html
In today’s economic climate, people are more conscious of conserving energy and money. “Garbett Homes is pleased to be contributing to the community and environment by building homes that use less energy and produce less waste,” said Rene Oehlerking, Marketing Director. “We’re focused on providing this technology and these benefits without having our customers have to pay a premium,” he continued. All Garbett homes are also built to the 100% Energy Star specification that dramatically decreases monthly energy bills for homeowners.
The technology behind the Solaris collection at Daybreak is the result of a collaboration with California based firm KTGY Architects and PVT Solar. Featuring contemporary designs, the Solaris collection boasts finished space of 2200 square feet with 3 bedrooms and 2.5 baths, a two-car garage and fenced yard. Powering these ideal homes for first time buyers are built-in solar panels that automatically convert sunlight into electricity even on a cloudy day. Unlike other “green” homes on the market, Solaris is built economically and doesn’t cost any more to the buyer than homes that are less environmentally friendly.