Home > SEO, Web marketing > Halloween Web Traffic Isn’t Scary

Halloween Web Traffic Isn’t Scary


halloween_scaryIt’s interesting what will bring traffic to a website.  A little while ago I wrote about optimizing images for SEO.  That’s an opportunity I believe I’ve missed in the past.  Not this time around!

A few weeks ago, I noticed a strange keyword turning up in my analytics software; “surprise party.”  One disadvantage of the WordPress analytics is it doesn’t link directly to a source of search engine traffic like others do, so I have to do a bit of guessing.  I typed surprise party into Google and came up blank.  Then I tried the blog search.  Still nothing.  Then I tried images.  Bingo!

surprise party SERP

I don’t know why this turns up, because the photo is called “cocktail party” and I didn’t use the word surprise anywhere in the article about Facebook.  That image search result is good for a few clicks a week.

Saturday night I noticed search engine traffic coming from terms related to spiders…not the web robots…the real life icky, scary arachnids.

2009-10-03

Search Views
spider web 3
spider webs 2
spiders 2
http//seobyswaby.wordpress.com/2009/08/2 1
spiders image 1
spider web pictures

I did know what that came from – my cleverly titled article on web copywriting.  I didn’t think much of it until Sunday, when the numbers increased unbelievably.  Why were all these people searching about spiders?  Oh yeah…Halloween!  It’s October!  Because of the title of my post and the title of the image, this site is turning up quite well for an image search on spiders

spiders SERP

and spider webs!

spider web SERP

Those image results have catapulted my web traffic:

10-04-09

Search Views
spiders 34
spider web 33
spider webs 16
a spider web 2
spider webs pics 2
picture of spider webs 2
pictures of spider webs 2
spider web pictures 1
rss site penalties 1
spiders web 1
photos of spider webs 1
spiders pictures 1

Yesterday

Search Views
spiders 34
spider web 33
spider webs 16
a spider web 2
spider webs pics 2
picture of spider webs 2
pictures of spider webs 2
spider web pictures 1
rss site penalties 1
spiders web 1
photos of spider webs 1
spiders pictures 1

Quantity vs. Quality Web Traffic

This is the question that perplexes web marketers and businesses the most.  Do I want more traffic even if it doesn’t convert?  Or do I want a trickle of highly targeted traffic that will buy my product or hire my service?  It certainly is a balancing act.  Starting up a website from scratch with no advertising is a challenging prospect.  Blogging is hard!  These visitors coming to see spider pictures are leaving quickly.  My page views have decreased from 2:1 to slightly above 1:1 in the past few days.  Clearly this is a result of my new source of traffic.

When I started this blog I was really surprised at how quickly it started getting traffic.  When I had my Salt Lake real estate blog, I was averaging slightly over 100 visitors a day at the peak.  In good months that would triple.  For this blog, once I started going, I figured 50 a day would be a good start and maybe by month three, I could get to 100 a day.  Ideally, I’d like to have a 1000 visitors a day.

I’m trying to get a good mix of traffic sources.  So far I’ve got Facebook and Twitter and a few directories.  Last week I published my first press release and I’m beginning to get inbound links from Utah’s top blogger nominees.  The blog carnivals are beginning to pay off with inbound links and quality traffic that is signing up for my Facebook business page.  I’m getting bits of traffic from ping backs to other blogs and news sites.  As I generate traffic from all these sources, I will be helped on popularity based sites like this.  I’ve gone from the middle of the second page to the middle of the first page in the last three days.

As long as I continue to have multiple sources of traffic I will get the quality I need and the quantity I desire.

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  1. October 6, 2009 at 2:31 pm | #1

    I like to use LinkReferral (http://tinyurl.com/ybvqpa8) to get traffic. Not only do you get traffic, you also get reviews from other users. It’s my favorite free, non-SEO way to get more unique return visitors. You might want to check it out :)

  2. December 12, 2009 at 9:53 pm | #2

    Love the SEO tips. Your article is very informative and will help me in trying to obtain more visitors.

  3. June 15, 2010 at 2:08 am | #3

    Good tips on SEO, sadly the image trick won’t work on blogger.

  4. November 1, 2010 at 3:20 pm | #4

    I also use tinyurl but mostly bit.ly. Find it very quick and easy to quickly hide my affiliate links.

    Can see how many clicks you get on a link as well.

    Love the SEO tips by the way! Been using this for a while in WordPress

  1. October 7, 2009 at 8:39 pm | #1
  2. October 12, 2009 at 6:41 pm | #2
  3. November 11, 2009 at 1:50 am | #3

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