Home > Reputation Management, Social Media, Twitter > Transparency Dictates We Grow Thicker Skins

Transparency Dictates We Grow Thicker Skins


Last week Chrysler made a social media faux pas. They accidentally dropped the “F” bomb. Well…the social media company they hired dropped the bomb. Actually somebody at the social media company did.

What was the offensive tweet? (Fair warning, adult conversation with adult words is about to happen.)

@ChryslerAutos – “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive.”

As a result of one word, the employee lost their job and a few days later, the entire agency was fired. Meanwhile at the Academy Awards, everyone thinks Melissa Leo’s passionate blurting of the F bomb was no big deal.

Ironically Chrysler’s new spokesman is Eminem, a Detroit rapper famous for his profanity laden rhymes. But the social media person is the one that got fired. They’re the one that didn’t meet the standard of

Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication.

I don’t care. Most adults don’t. That’s the reality of social media. We now see things transparently. The stereotypical 50’s families like Ozzy and Harriet never existed. Clever Hollywood types presented this illusion of perfection as reality, but it’s not. Reality is full of curse words, alcohol, sex and all sorts of other things adults have proven over and over to be able to handle.

Chrysler is making a bigger ass of themselves by making an issue of this. If you’re going to fire this company, fire Eminem too. Transparency shines a light on everything good and bad.

In the transparent age, we need to be more forgiving. Not only is Chrysler hypocritical for firing their social media company, they’re hypocritical for firing them for a genuine mistake. How many cars does Chrysler recall each year for mistakes? I’ll bet it’s more than one!

We no longer live in a sanitized world. If we crave transparency, we have to accept everything that light illuminates. America elected a President with a DUI. We tolerated Dick Cheney’s off mic profanity. We’ll just have to accept an accidental F bomb from the car company Eminem reps.

Oh the humanity…

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  1. March 22, 2011 at 9:16 pm

    Wow !! Chrysler is making a bigger ass.

    Like

  1. March 21, 2011 at 4:10 am

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