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Posts Tagged ‘social media real estate’

Real Estate Online Marketing Class

November 19, 2014 Leave a comment

Real estate marketing training December 2, 2014.

Real estate marketing training December 2, 2014.

Worried how the Zillow/Trulia merger is going to affect you? I’ve identified 5 ways individual agents can compete online. Mixer with light refreshments starting at 5:30. Class starts at 6:00 pm. You won’t want to miss this!

RSVP here!

And I’ll be talking about Twitter

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Real Estate Agents Should be Using Twitter Now!

October 24, 2014 1 comment

Get your listings found with Twitter.

Get your listings found with Twitter.

A few weeks ago I conducted a test to see if I could get a home listing ranked on Google with a Facebook post. The short answer is I could, but it wasn’t the Facebook post that got ranked, it was the tweet I have automatically sent from Facebook. Right now, I’m super excited about the search ranking capabilities Twitter has.

This is especially true for real estate agents. Agents have many challenges getting their sites to show up in search results. First off, many broker sites aren’t SEO friendly. Secondly, agents tend to move brokerages. If they managed to build any search rankings at their previous employer, it all goes away…unless the agent is personally branding instead of brokerage branding. Third, they lack time. Uploading a full real estate listing is time consuming. If they don’t have an IDX feed on their website, it doesn’t typically get done.

Let’s shift gears for a minute and think from the consumer side of things. Home buyers are much more savvy about searching than ever before. Realtor.org says 42% begin their search online. Over the course of their search 92% of home buyers will use the Internet.

Consider this scenario – A couple decides to buy a house. They do their research and identify say six properties to drive by. While at a location they see another house they like that wasn’t on their list. For whatever reason, there’s no pricing information. And they don’t want to call the agent on the sign because they don’t know the price. A quick Google search should bring up the listing and the price. Right? What if it doesn’t? How about that other search engine people use on their phones…Twitter? 2.1 BILLION searches are done on Twitter every day. That’s what I would do. The average age of first time home buyers right now is 31. They are connected wirelessly and they use Twitter.

Remember that address I used for my test? Here’s what the search of it looks like on Twitter –

twitterrealestate

My Twitter account is the top result. One real estate agent tweeted that listing and they’re not even the listing agent. Do you see the opportunity?

Let me demonstrate further. Here’s what Google looks like for this listing at the time of this post –

TwitterWFRMLS

My test tweet is on page one…ahead of the MLS. The listing agent at Coldwell Banker holds the top spot, Trulia is second and a handful of other Realtors fill in the middle. Agents relying solely on their MLS listings to sell homes are going to be disappointed. The WFRMLS is out of touch with their technology and their strategy.

This is why real estate agents should be using Twitter.

 

 

Social Media for Real Estate – Ranking Test

October 3, 2014 3 comments

The recent announcement of the merger between Zillow and Trulia has a lot of real estate agents concerned. So I did a little research to see if real estate agents could compete post merger. The short answer is they can. You can find the long answer and ways how here.

While I was researching the guide, I decided to do a little test. Could I make a real estate listing post on a Facebook business page and have it show up in a Google search result? My hypothesis was it would get ranked. A few days ago I checked Google to find out. Here’s what I found.

fbserp

I was a little surprised this site showed up. I have feeds set so when I publish something to Facebook, it also goes to Twitter. My Twitter feed shows up here on my right sidebar.

real estate marketing

The entire Twitter post showed up as well. So did another page from this site. That one post on Facebook got three search results on Google.

fbserp2

But I haven’t found the Facebook post itself to be ranked…and it was the source for the content.

My takeaways from this experiment follow-

1. My hypothesis was the Facebook post would get ranked. It didn’t…yet. (I’ll provide an update if that changes.)

2. Social media posts do get ranked. Even if I had no followers on Twitter, a thoughtfully written tweet would get ranked.

3. There is so much power in syndication. I made one post that went multiple places and got ranked at least three times. Every serious online business should be doing this! It’s one of the reasons I said in my guide that every real estate agent should be using an IDX feed.

 

 

 

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