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Twitter is the Go To Social Media Channel


Everyone needs twitter.

Everyone needs twitter.

I started a new twitter account today and I don’t care if you follow me on it. In fact, I don’t care if I get any followers on it…ever. Why open one then? Because Google’s little spider bots will follow me. They’ll follow my tweets. They’ll put my tweets on their little search engine that everyone uses. And they’ll put those tweets on that search engine pretty quickly. Then I’ll get followers…that care about my content.

“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” – Ambient Findability by Peter Morville

Over the past few years I’ve been thinking if I were a new business I’d start with a Facebook page. Since I ran my ranking experiment, that thought has changed. I’ve been using Twitter more for this site and business and been getting new followers, retweets and all the signals reflecting my content has traction.

I’ll still create a Facebook page for my startup. But with limited time and resources Twitter brings a marvelous bang for the buck. First of all, my blog posts get published to Twitter automatically. There is no extra time taken to post content.

By displaying my Twitter feed on my blog, I don’t have to write full posts to bring value to my site. Twitter does that for me in 140 characters or less.

When I retweet others, I get the benefit of sharing content I think my audience would find useful, I add relevant subject matter to my website through the Twitter feed and I get the opportunity to grow my followers on Twitter.

Since I’ve returned to creating content on a regular basis here, my followers on Twitter have increased both in number and in engagement. Because Google indexes those tweets which link back to here, I’m improving my search engine optimization as well!

Returning to my original statement, I don’t care if I don’t have followers on Twitter. I know if I post content there it will improve my search rankings which will lead to more qualified followers on Twitter.

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