Social Media for Real Estate – Ranking Test
The recent announcement of the merger between Zillow and Trulia has a lot of real estate agents concerned. So I did a little research to see if real estate agents could compete post merger. The short answer is they can. You can find the long answer and ways how here.
While I was researching the guide, I decided to do a little test. Could I make a real estate listing post on a Facebook business page and have it show up in a Google search result? My hypothesis was it would get ranked. A few days ago I checked Google to find out. Here’s what I found.
I was a little surprised this site showed up. I have feeds set so when I publish something to Facebook, it also goes to Twitter. My Twitter feed shows up here on my right sidebar.
The entire Twitter post showed up as well. So did another page from this site. That one post on Facebook got three search results on Google.
But I haven’t found the Facebook post itself to be ranked…and it was the source for the content.
My takeaways from this experiment follow-
1. My hypothesis was the Facebook post would get ranked. It didn’t…yet. (I’ll provide an update if that changes.)
2. Social media posts do get ranked. Even if I had no followers on Twitter, a thoughtfully written tweet would get ranked.
3. There is so much power in syndication. I made one post that went multiple places and got ranked at least three times. Every serious online business should be doing this! It’s one of the reasons I said in my guide that every real estate agent should be using an IDX feed.
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