The 10 Commandments of Social Media
I’ve been feeling guilty about all the changes taking place in social media without throwing in my own thoughts. Here I present the 10 commandments of social media:
1. Thou shalt have no other significant media presence than online – Sure you can throw a few bucks to placate your ad rep, but know real tracking, real engagement and real results are happening online.
2. Thou shalt not communicate drunk – Don’t tweet, blog or Facebook drunk. There will be fewer faux pas and you won’t be slizzerd to your next meeting, update or post.
3. Thou shalt be transparent – Real engagement takes place when people feel a real connection. Faking reality won’t get you anywhere.
4. Thou shalt obey thy client – Never forget your client knows their product, their service and their client better than you. Embrace it as an advantage. Don’t discredit your client.
5. Thou shalt remain professional and not steal successful campaigns – Copy, borrow and perform homages to successful campaigns you didn’t pull off, but to your own self be true. Don’t be derivative…unless it’s clever in a way the world has never seen before!
6. Thou shalt remain on topic – If you’re talking about your client, then talk about them! Not your other clients, not you, not your beefs with the world…
7. Thou shalt not cross promote clients – If client Y is paying you to talk about client Y, why are you actually talking about client Z, temp project B and pet cause J? Unless you have specific permission from all interests mentioned to cross promote, keep things as you contracted. Talk about client Y and Y related subjects on their channel. Form a separate campaign for client Z. Find the proper alliances for temp project B and leave pet cause J to the proper channels.
8. Thou shalt not disparage competitors – Your client may be the greatest iteration of sliced bread since, well, the first iteration of sliced bread, but social media is not the medium to put down chunked bread or torn bread or pre-chewed bread. All are worthy competitors to your client. Let your client’s audience form their own opinion.
9. Thou shalt not lie…about your client – If your client wants to lie about themselves, let that be on them. You’re the social media expert! Lying is not part of your game, or is it? The simple truth is situations thrown into the light will develop their own answers. You can not lie with social media…for long. So don’t do it.
Eventually, you will be found out. That’s what I teach anyway. Hiding things in this age only invites closer scrutiny. My biggest fear is the person that exposes all for a temporary sense of freedom and release.
10. Thou shalt schedule posts for your day off. – I worked retail for many years. One of the best lessons I learned was that of delegation. With social media, it may seem a day off isn’t possible. I suggest delegating to technology what we have to work for now and that is providing content.
Tools like HootSuite and Twitter allow users to schedule posts in advance or retweet other good content that can be made to show up on a blog. If you want to get real creative with syndicating content, use the Posterous bookmarklet to add a comment to an article you’re reading and then publish the quote of the story and your comment to your site as a new post! Posterous even provides a link back to the original source.
I’m sure this is not an all-inclusive list, but it’s certainly a start. Please leave your suggestions in the comments.
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