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Google Instant Makes SEO Irrelevant?

Here’s what this means: no two people will see the same web. Once a single search would do the trick – and everyone saw the same results. That’s what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors. 

Think about it. When you push a door and it doesn’t open quickly, you push harder. When you try to drive a car up a hill and it doesn’t go as fast as you would like, you step on the gas. Feedback changes your behavior. 

Google Instant means no one will see the same web anymore, making optimizing it virtually impossible. Real-time feedback will change and personalize people’s search behaviors.

I’m going to have to disagree with the author on this one. We don’t all see the same search results right now! I’ve discussed this before, but Google results fluctuate on where you’re located, if you personalize your browsing experience and even if you’re logged into Gmail.

I played around with Google Instant a bit earlier today. In my estimation all it does is show results as you type out each letter. It’s much like “search suggest” except you can see the search results instantly. It’s slick and catchy, but certainly no game changer and it won’t affect SEO. There are already too many other factors that affect SEO for this to be the final nail in the coffin.

  1. September 24, 2010 at 6:39 am

    Hi Swaby,
    I belong to Ireland and Instant is launched only for Google.com not for Google.ie but it will also launch this to other Geographic search engines very soon. I agree with you that Google instant would not affect SEO critically. but we can see that impression for some sites would increase drastically and yes there are a lot factors which affects SEO. So I think SEO consultants should not panic from Google Instant.


  2. Tip
    December 25, 2010 at 3:58 am

    I hope Google Instant does not change SEO that much, I mean fundamental values of SEO (white hat of course) is to create unique content that is desired by the audience, in this way, I think that Google Instant can’t really affect that critically. My two cents.


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