Google Instant Makes SEO Irrelevant?
Here’s what this means: no two people will see the same web. Once a single search would do the trick – and everyone saw the same results. That’s what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors.Think about it. When you push a door and it doesn’t open quickly, you push harder. When you try to drive a car up a hill and it doesn’t go as fast as you would like, you step on the gas. Feedback changes your behavior.Google Instant means no one will see the same web anymore, making optimizing it virtually impossible. Real-time feedback will change and personalize people’s search behaviors.
I’m going to have to disagree with the author on this one. We don’t all see the same search results right now! I’ve discussed this before, but Google results fluctuate on where you’re located, if you personalize your browsing experience and even if you’re logged into Gmail.
I played around with Google Instant a bit earlier today. In my estimation all it does is show results as you type out each letter. It’s much like “search suggest” except you can see the search results instantly. It’s slick and catchy, but certainly no game changer and it won’t affect SEO. There are already too many other factors that affect SEO for this to be the final nail in the coffin.