Do the People who “Like” You Actually “Like” You?
So you just drafted a lovely Facebook status, attached a snazzy photo and shared it with all of those awesome people who “like” your page; but did you know that some of those people will never see your hard (crafty) work because they are hiding from you?
Yep, it’s true. And you can find out exactly how many by following these steps:
- Go to your Insights page and look at the bottom-left graph.
- Select Total Fans/Unsubscribed Fans
- Check the yellow “Hidden from Newsfeed” box.
Now that you have this information, what percentage of your brand’s fans are hiding from you? In our experience, an average of 3-8% don’t see your content in their News Feed. This percentage is something to keep your eye on.
Frequency of posts is something I get asked about a lot. For Facebook, too many updates is offputting. I try and post no more than twice a day for fan pages.
Twitter is another story because it moves so fast. If you’ve got a good tweet, you may want to send it out a few times in a day. Using a tool like Hootsuite will help you schedule it out.
If you don’t have anything good to say, hold back until you do…no matter which medium you’re using.