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Businesses should embrace social media


“Companies should embrace it, not block it. But they also need to empower their employees with knowledge to implement sound social media governance.”

The ISACA report highlights five areas of concern for business. The biggest of these was the increased risk of being exposed to malware and viruses.

Other risks noted included brand hi-jacking, lack of control over content, non compliance with rules over record keeping, and unrealistic expectations of Internet speeds and performance.

“The greatest risks posed by social media are all tied to violation of trust,” said ISACA Certification Committee member John Pironti.

“Social media is built on the assumption of a network of trusted friends and colleagues, which is exploited by social engineering at great cost to companies and everyday users. That is why ongoing education is critical.”

Sites like Facebook and Twitter aren’t going to disappear in any great hurry and employees are still going to access them at work, whether on their own SmartPhones, Netbooks or laptops or the company’s.

Many youngsters entering the work place for the first time today have grown up with social media, it’s a part of what they do on a daily basis, and as such their attitude is one of complacency.

The answer is pretty obvious and Pironti is right, it’s education. If employers accept social media, and employees are aware of the risks and abide by the rules, everyone is happy.

This study points out the fundamental shift that has to occur when implementing a social media strategy; businesses lose control of their message. People are going to talk about you whether you use social media or not, so why not put out your message and then engage with others that talk about you positively or negatively.

Cutting off access, either in the office, or supressing detractors is a poor strategy. Social media is something businesses need to embrace and continue to learn about.

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  1. kellybriefworld
    June 22, 2010 at 10:41 am

    I am thrilled with the use of social media in the workplace. I have been following the debate closely. The balance of productivity and working like employees live is a tricky one with social media. Blog, blog, blog or block, block, block??? I found this whitepaper and I think it has a solution to this problem, Pretty interesting read – http://bit.ly/d2NZRp

    Like

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