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Getting serious about social media | SkiddMark


7
Jun

Getting serious about social media

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If you’ve been following our weekly review of Audi’s mini-series for the A1, ‘The Next Big Thing’, or our previous review of aaaIs it really the end of the road for big engines?

May 14, 2010

    This is the second article that I’ve recently read that suggests strongly what I’ve been preaching for a while…social media is changing advertising. It’s changing politics and news for that matter as well.

    At the heart of this shift in thinking is the evolution from “push” or broadcast marketing to influence marketing. Recent changes with Facebook and the ubiquitious “like” button have created a universal platform to easily share with friends.

    Facebook’s phenomenal growth is also helping. Other platforms are also growing too, especially foursquare. If you’re not leveraging the power of social media for your business, you’re missing a tremendous opportunity.

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