Home > Social Media, Twitter > Twitter Anywhere?

Twitter Anywhere?


Of the social media platforms, changes in Twitter have dominated the year 2010.  First we had Twitter connections showing up in search engines and on Monday, Twitter announced a new functionality called @anywhere.

Twitter anywhere allows web visitors to tweet the link to the page they’re on without having to leave the site.  It will be easy to add the new framework to any site just by pasting in some lines of javascript. 

When we’re ready to launch, initial participating sites will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube.

What this means for business is it just became a whole lot easier to talk about your product or service directly from your website.  Word of mouth marketing expert Andy Sernovitz preaches companies have to make it easy for their customers to talk about them.

It really doesn’t get much easier than this.

I keep talking to people about Twitter and they make statements like, “Isn’t Twitter a place celebrities tell you when they’re taking a dump?”  I kid you not. 

The simple action plan for anyone interested in Twitter is to go create an account.  If you’re a business, you’ll want to use your business name or selected keywords people find you by.  Unlike Facebook fan pages, Twitter only allows one user name.  That means limited real estate.

Once you’ve set up the account, search for your keywords and start following people who are talking about your industry.  You will learn.  Once you have a feel for it, you can implement tools like HootSuite and TwitJump to help manage and automate your tweets.

Twitter is changing the social media game and at a very fast pace.  Pay attention!

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: