Home > Web marketing > Talk Like Chewbacca Day – AKA, Cyber Monday

Talk Like Chewbacca Day – AKA, Cyber Monday


Today is Cyber Monday, the first Monday following Thanksgiving when most people go back to work…and shop online.

Yes, today is the biggest online shopping day of the year.  And yes, Cyber Monday is a stupid name.  Who came up with that anyway?

A group on Facebook has decided Cyber Monday is so stupid, it should be called something else.  Why not “Talk Like Chewbacca Day?”  It makes as much sense.  If you hear me growl today, it’s not you, I’m just celebrating the holiday.

Let’s talk about what the online implications for today are.  First of all, it appears more people are shopping online for Black Friday deals beginning as early as Thanksgiving Day.  CNN Money reports:

It was a stronger picture for Internet retailing. The average online order on Black Friday rose 35% from last year, to $170.19, according to online retail analyst Coremetrics — an indication that people may be looking to buy gifts after a year of economic woes.

Online shopping will garner more attention Monday — the so-called Cyber Monday — when many Americans will take advantage of computers at work to shop for gifts.

This is a trend that will continue to grow.  As the Internet becomes more familiar and more trust in the process is developed by consumers and businesses, it’s natural that more commerce will take place online.  A 35% increase in online sales is quite substantial year over year.

With more people searching online it’s even more important to be found.  I’m starting to notice more ads on Facebook with coupon offers for fanning a company’s business page.  That’s a good idea for any of you e-tailers out there.  Couldn’t a coupon work for a service or a restaurant as well?

I believe competition is good for consumers and as more of our eyeballs are on the Internet, we’ll see more innovation and more creative ways to capture sales online.

This Cyber Monday if you see an ad or a deal that catches your eye, let me know how it stood out by leaving a comment on this post.  If you see something you don’t like, then growl at it like Chewbacca.

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