Analog Marketing – Utah Stomper’s Meetup
Word of mouth is such a powerful marketing tool and ultimately that is the heart of social media.
Stompernet is an Internet marketing education system I don’t really know that much about. After tonight, I’m curious. Here you can read a Stompernet review that matches up with what I heard tonight.
Tonight’s topic was outsourcing (both onshore and offshore) and Kevin Davis passed out the most amazing information I’ve ever seen. Kevin produces a lot of websites in a short period of time and utilizes contract workers in the U.S. as well as overseas workers. His handout detailed who his employees are, where they work, how much they’re paid, when they work, common tasks assigned, software used and how they’re paid. It was brilliant. Thanks for sharing Kevin!
That was great, but it got better. As people started filtering out, a smaller group remained and just started asking questions. Spencer Shaw asked about offline advertising through radio and TV. Kevin called up a friend and put him on speakerphone and he spoke for about 10 minutes about the advertising opportunities the recession is creating. Ryan Bradshaw shared a half page of notes for ideas on web video and SEO. Mimi’s food was great and it was an evening well spent in analog space.
While I learned a lot about specific web marketing tactics, some larger business trends became quite obvious by the way people were speaking. Please remember this was a very diverse group of very smart people. Most were business owners, but some were employed by others.
Here are the larger scale items I took away from the meeting:
Video is the next big trend and social media is driving it. Ryan quoted a Comscore survey detailing there are more videos on the Internet, than the entire population of the world. Specific recommendations from authoritative sources are going to drive views.
The recession is driving the creation of small businesses and suppliers are adapting. Too big to fail is now too big to succeed. The in-depth discussion we had on outsourcing tells me this will be a world-wide phenomenon. The economic recovery is not coming from above, but from down below. Trickle down economics won’t drive this recovery, pushing up will.
Referrals from people with authority will drive business activity i.e. – social media. With less time and less money, consumers have to make smarter decisions. We rely on information from trustworthy sources. Social media makes it easy to connect with those sources and share that information. I wouldn’t have come to this meeting if not for a recommendation from Ryan. I wouldn’t have met Ryan if not for Meetup.com which was referred to me by my friend Strider. Do you see what I’m getting at?
Utah Stomper’s is an open group. Maybe I’ll see you next time!
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