Twitter for Business – My First 30 Days
I was first really exposed to Twitter about a year ago when a blogger friend stayed for a visit. He used it in relation to his blog. That’s when I began to see the possibilities.
Mortgage rate notification seemed to be a good application for Twitter. They constantly change and can sometimes change multiple times in a day. That was my thought. Even though I’m not currently blogging about mortgages or real estate, I decided to give it a try.
First of all, it’s pretty easy to set up and I can link to this blog from it. Cool, an SEO application! So then I picked some people to follow. From Facebook I knew certain friends were using Twitter, so I started following them. I picked Pat because he’s been using it for a while. I also picked Jay to keep me in the real estate loop. Then I made a couple selections for my own personal learning; Matt and Mark. That’s how I started.
Oh, I also added my Twitter feed to this site. A few days later, I connected my Facebook business page to Twitter, so I only have to type one message to get it across to four networks – this blog, my Twitter followers, my FB business fans and my FB friends.
Within a few hours people were following me. Sure some of them were scammers/spammers, but the ones that looked interesting, I followed back. Twitter actually is pretty aggressive in deleting scammers, so I saw my follower list decrease a couple times, but it quickly grew again. I learned this from following Danny.
That was the other thing. I learned so much in the last month, just by following people! Every interesting tweet led to a bookmark of their blog/article and a follow on my part. In 30 days my follow list grew from four to nearly forty. My follower list grew from 0 to 44. That’s faster than my blog grew in the same amount of time!
I also learned that I don’t know very much about Twitter. I guess there are a bunch of tools out there to filter and manage other people’s tweets. Right now I just go through once a day and skim what other people have written. Of course, I see some of them through Facebook, but I don’t want to friend everyone I follow on Twitter.
At the end of 30 days I have learned a lot about Twitter –
- Twitter is a great place to make connections you won’t be able to make from Facebook or your website. I can follow people like Matt, Mark and Danny on Twitter, where on Facebook I don’t think my friend request would be accepted. A smart marketer will try to convert Twitter followers to their FB business page, blog, website or mailing list.
- Putting your Twitter feed on your blog allows for additional SEO opportunities, especially if you use a different title. I can use one title for my post and another title for my tweet and get Google to recognize both of them!
- I need to get some sort of Twitter management tool going so I can see tweets in real time. I missed out on a pair of free Utah Jazz tickets yesterday because I didn’t. Who knows what else I’m missing out on?
Overall, Twitter has far exceeded my expectations after using it for 30 days. I think there are a lot of great ways to use it for business and I’m going to talk about a few of my ideas in my next couple of posts.
What has been your experience with Twitter? What kind of business applications do you think it has? Leave a comment to let me know.
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