Are Business Cards Obsolete?
Business cards are something I was thinking about. I even had a design in my head, but I didn’t have a card at the time.
Even though my friend and I are connected through Facebook and Gmail, he still wanted a business card. I felt kind of bad I didn’t have one until I read this article earlier in the week.
If you cross paths with Lorenzo Geraci and want to exchange contact information with him, he’s only giving you two options — and neither involves a business card.
For personal contacts, Geraci uses Facebook. For business, he prefers LinkedIn, the professional networking site.
It seems this strategy would work for a guy like him. It would work for me too, since my name is unique. But how do I know someone will remember my name? What if I’m John Smith who will get thousands of listings on any search? I guess that’s what the card is for.
Regardless, the article made me think. How much information should I put on a business card. I’d rather new contacts see this site. If you’ve received an email from me recently you’ll know I have a link to this blog that goes out on all the emails I send. This blog is currently serving as a business card, billboard, resume, portfolio and lead generating machine. I can’t fit that all on a business card, so why have one?
Business cards are cheap. Super cheap. I have a wholesaler’s account with a local printer and the last job I did was a third of the price from the previous time I had it run. 1000 full color business cards for $30. They used to cost a little over $100 for the same amount. When I asked them about the price they said they got new equipment that allowed a cheaper price. I’ll bet market demand is pushing down the cost as well.
Business cards can drive web traffic. If I wanted to go out and do some “analog” marketing, for three cents a card I could afford to hand them out to everyone I meet. That would be helpful in a situation like a trade show or a chamber of commerce meeting, but it would take a lot of time and effort if I were going from business to business. Nawww, I’d rather market on the Internet. It’s much more efficient.
Business cards for A/B testing? Since they’re so cheap, maybe I should design two or three, all with different tracking URLs and see which card converts the most. That could differentiate me when I hand it out.
Q: “Why are you handing me four cards?”
A: “Don’t worry about that, I’m just A/B testing!”
I’ll never forget a card exchange I had with a clown…a real clown…red wig, big shoes…you know. I was in the market to hire a clown for an event I was thinking about putting together and I met this clown working at the mall. He seemed pretty good, so I asked for his card. He reached into his pocket and handed me a plain white card with black print that simply said “My Card.” “Funny,” I said, “give me your other card.” So he reached into his shirt pocket and gave me his other card…a plain white card with black print that said “My Other Card.”
Obviously we need a way to contact each other. Are business cards still the way to go?
What are your thoughts? Leave me a comment.
Contact SEO by Swaby
Salt Lake City, UT
Business Insight Correspondent for:
Archive by Month
- April 2016 (1)
- December 2014 (1)
- November 2014 (2)
- October 2014 (14)
- September 2014 (1)
- July 2014 (3)
- September 2013 (1)
- January 2013 (2)
- March 2012 (1)
- June 2011 (1)
- April 2011 (1)
- March 2011 (5)
- February 2011 (1)
- December 2010 (1)
- November 2010 (5)
- October 2010 (3)
- September 2010 (5)
- August 2010 (11)
- July 2010 (11)
- June 2010 (14)
- May 2010 (1)
- April 2010 (7)
- March 2010 (10)
- February 2010 (14)
- January 2010 (16)
- December 2009 (15)
- November 2009 (23)
- October 2009 (43)
- September 2009 (31)
- August 2009 (8)
Follow me on TwitterMy Tweets
- My Last Blog Post…Because Blogs Are Dead
- Facebook Has Replaced the Annual Christmas Letter
- I Just Broke up With foursquare
- Real Estate Online Marketing Class
- 5 WordPress Plugins You Must Have
- Do I Need a SEO Plugin?
- How to Choose a WordPress Plugin or Theme
- Real Estate Agents Should be Using Twitter Now!
- How to Build a Twitter Following Organically
- My Biggest Twitter Regret