Salt Lake City SEO – Blog Review


seoblogreviewMy friend Pat tweeted an interesting article the other day about new media.  The article suggests that instead of waiting for media to write about you, you can become the media and attract visitors that way.

So it got me to thinking, if I’m a small business and I’m looking for SEO help, where am I going to find it?  On the search engines of course.  So the very best SEO company, must be the one that turns up first on the listings, right?  Not necessarily.

Since social media – blogs, Facebook, Twitter, etc. – is the new hot thing, perhaps a better way to evaluate an SEO company would be to look at their blog.  That’s what I’m going to do here.  I’m going to pull the top ten search engine results for the keyphrase “salt lake city SEO” and evaluate the blogs of those companies based on three important criteria –

  • How interesting is the material?
  • How often and recently the blog was updated?
  • Is there a discussion going on or a sense of community?

The blogs will be evaluated in the order they appear in the search results.

1.  MWI – This is pretty typical of a blog that doesn’t really understand its purpose.  The writing is boring, it’s fairly new (April, 2009) and it hasn’t been updated for nearly a month.  There’s no sense of consistency with infrequent updates.  It looks like somebody over there said we need a blog and Joshua Steimle thought he could do it.  Sorry Joshua, you need some help.  When a blog has no purpose or direction, it can’t build community.  This site has none.

2.  SEO Expert Pro – Sounds interesting.  They’re experts.  They’re pros.  They do SEO.  Let’s check out their blog!  Oooh, they haven’t updated since April.  It looks like somebody put a little thought into the article, but it’s nothing to really write about.  Ironically, the last article is about social media.  Clearly a case of understanding it’s important, but not understanding how to do it.  There are some comments, but a community can’t be built when a blog is so sporadically updated.

3.  All About Training – This is not an SEO company, it’s an SEO training company hosting an event in Salt Lake City next month.  Do they have a blog?  No.  Does the parent company have a blog?  Not that I could find.  But there are all these interesting social media buttons on the top of their page.  Cool, they’ve got a Facebook business page?  No.  They Twitter?  No on this front too.  Do they understand social media?  I don’t think so.

4.  All About Training LinkedIn – This is the LinkedIn page for the previous event.  Maybe they do understand social media?  No.  Only one attendee and that’s the guy that’s putting on the event.  This is a good example of how social media can help with SEO.

5.  Seminar Insiders All About Training – Wow, three straight search engine results for the same SEO seminar.  Pretty good.  Too bad they’re really not capitalizing on these rankings.  What’s this?  It’s been cancelled?  Thanks for letting us know.

6.  DataFlurry – This one could be good.  The search description says they’re “the best.”  Let’s check out the blog!  Last updated August 31.  That’s almost two weeks ago.  The content is clearly for SEO only and not designed to start a conversation with the audience.  These sorts of SEO articles are better served being published on article sites instead of your blog.  Look, more social media buttons.  Joel Mclaughlin is LinkedIn and Twittering!  LinkedIn looks good, but his last Twitter was a month ago.  And it looks like he’s a Glenn Beck fan.  Everyone is entitled to their opinions, but in the business world I don’t think it’s a good idea to wear your politics on your sleeve.  Who knows who your next client could be?

7.  All About Training Again – It’s already been established there is no blog associated with this seminar and the event has been cancelled.  Let’s move on.

8.  Search and Social – I’m excited to see this one.  They’ve got “social” in their name.  Their blog should be awesome, right?  Well, it looks like it was good…last year.  No updates since February.  Some of the old articles are interesting and they did get comments, so there was some community going on.  It looks to be over now.  The question is why?  Are these guys so busy they can’t blog anymore?  Or did they go out of business and forget to take down their website?  I’m amazed by people like Mark Cuban, Matt Cutts and Ashton Kutcher who regularly update their blogs and Twitter even though we know they have to be incredibly busy.  I think it’s because they recognize the power they hold in keeping their audiences engaged.  You can’t do that once a week or once a month.  You’ve got to be consistent and frequent.

9.  Epic Marketing – This looks like a real live ad agency.  They should have a good blog, right?  Wrong again.  Two posts – a case study and a blurb from Nick White the President do not a blog make.  There is no community.  I would think it could be real fun to blog from an ad agency.  There’s so many components to talk about.  Oh well.

10.  All About Training Techvibes – Another ad for the cancelled seminar.  Techvibes looks to have a good blog, but they’re not a Salt Lake City SEO company, so I won’t be reviewing it.

To wrap up, it looks like none of the companies that rank well for Salt Lake City SEO have decent blogs and those SERPs are dominated by a cancelled SEO seminar.

I think there are a lot of lessons in this review and I’ll go over them in my next article.

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  1. September 12, 2009 at 5:47 pm

    This was an interesting read. Just goes to show you that being ranked highly in the search engine result pages doesn’t always mean that the company is the best around.

    I wonder if the companies you mentioned in this post are doing any form of monitoring of their brand / name across the search engines and social media networks.

    Thanks for sharing,

    Karl

    Like

    • seobyswaby
      September 12, 2009 at 5:59 pm

      Karl,

      Thanks for the comment. Regarding the brand monitoring, that’s part of the test I’m conducting. I used the company name, linked to their site and even used names of principals in the company. We’ll find out if they respond, because that’s what I’m hoping for.

      Nigel

      Like

  2. September 14, 2009 at 10:31 am

    I manage the MWI blog. I also own MWI. I agree the blog could use some help if the purpose of the blog were to create community, but that isn’t the purpose of the blog. The purpose of the blog is to make money by bringing in new clients. The blog would certainly do a better job of this if it did build a sense of community, which it could do by more frequent and interesting posts, but the problem is that I don’t need any more clients. I already have enough clients to keep me busy and produce a rather decent income. Plus I still get all sorts of requests, so I know if I lose a client or two I’ve got plenty lined up to take their place. All of this makes it hard to come up with the motivation to post on it frequently or put much effort into the posts. I wouldn’t post on it at all except that I feel a non-sensical need to keep it at least somewhat up to date, plus the posts allow me to give a little sip of link juice to my SEO clients.

    So while it’s true I need help, the kind of help I really need is SEO help so that I can spend less time doing SEO and more time landing the clients coming to MWI rather than turning them away. Then I’d have more reason to pay attention to our own rankings and things that affect it, like the frequency and quality of our blog.

    Like

    • seobyswaby
      September 14, 2009 at 10:44 am

      Thanks for your feedback Joshua!

      Like

  1. September 11, 2009 at 1:26 pm
  2. September 12, 2009 at 8:46 am
  3. September 12, 2009 at 1:40 pm
  4. September 14, 2009 at 1:32 am
  5. September 14, 2009 at 11:27 am
  6. September 15, 2009 at 3:16 pm
  7. September 18, 2009 at 1:31 pm
  8. September 28, 2009 at 4:19 pm
  9. October 16, 2009 at 8:55 am
  10. October 28, 2009 at 8:23 am
  11. November 13, 2009 at 9:57 am

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