Salt Lake City SEO – Blog Review
My friend Pat tweeted an interesting article the other day about new media. The article suggests that instead of waiting for media to write about you, you can become the media and attract visitors that way.
So it got me to thinking, if I’m a small business and I’m looking for SEO help, where am I going to find it? On the search engines of course. So the very best SEO company, must be the one that turns up first on the listings, right? Not necessarily.
Since social media – blogs, Facebook, Twitter, etc. – is the new hot thing, perhaps a better way to evaluate an SEO company would be to look at their blog. That’s what I’m going to do here. I’m going to pull the top ten search engine results for the keyphrase “salt lake city SEO” and evaluate the blogs of those companies based on three important criteria –
- How interesting is the material?
- How often and recently the blog was updated?
- Is there a discussion going on or a sense of community?
The blogs will be evaluated in the order they appear in the search results.
1. MWI – This is pretty typical of a blog that doesn’t really understand its purpose. The writing is boring, it’s fairly new (April, 2009) and it hasn’t been updated for nearly a month. There’s no sense of consistency with infrequent updates. It looks like somebody over there said we need a blog and Joshua Steimle thought he could do it. Sorry Joshua, you need some help. When a blog has no purpose or direction, it can’t build community. This site has none.
2. SEO Expert Pro – Sounds interesting. They’re experts. They’re pros. They do SEO. Let’s check out their blog! Oooh, they haven’t updated since April. It looks like somebody put a little thought into the article, but it’s nothing to really write about. Ironically, the last article is about social media. Clearly a case of understanding it’s important, but not understanding how to do it. There are some comments, but a community can’t be built when a blog is so sporadically updated.
3. All About Training – This is not an SEO company, it’s an SEO training company hosting an event in Salt Lake City next month. Do they have a blog? No. Does the parent company have a blog? Not that I could find. But there are all these interesting social media buttons on the top of their page. Cool, they’ve got a Facebook business page? No. They Twitter? No on this front too. Do they understand social media? I don’t think so.
4. All About Training LinkedIn – This is the LinkedIn page for the previous event. Maybe they do understand social media? No. Only one attendee and that’s the guy that’s putting on the event. This is a good example of how social media can help with SEO.
5. Seminar Insiders All About Training – Wow, three straight search engine results for the same SEO seminar. Pretty good. Too bad they’re really not capitalizing on these rankings. What’s this? It’s been cancelled? Thanks for letting us know.
6. DataFlurry – This one could be good. The search description says they’re “the best.” Let’s check out the blog! Last updated August 31. That’s almost two weeks ago. The content is clearly for SEO only and not designed to start a conversation with the audience. These sorts of SEO articles are better served being published on article sites instead of your blog. Look, more social media buttons. Joel Mclaughlin is LinkedIn and Twittering! LinkedIn looks good, but his last Twitter was a month ago. And it looks like he’s a Glenn Beck fan. Everyone is entitled to their opinions, but in the business world I don’t think it’s a good idea to wear your politics on your sleeve. Who knows who your next client could be?
7. All About Training Again – It’s already been established there is no blog associated with this seminar and the event has been cancelled. Let’s move on.
8. Search and Social – I’m excited to see this one. They’ve got “social” in their name. Their blog should be awesome, right? Well, it looks like it was good…last year. No updates since February. Some of the old articles are interesting and they did get comments, so there was some community going on. It looks to be over now. The question is why? Are these guys so busy they can’t blog anymore? Or did they go out of business and forget to take down their website? I’m amazed by people like Mark Cuban, Matt Cutts and Ashton Kutcher who regularly update their blogs and Twitter even though we know they have to be incredibly busy. I think it’s because they recognize the power they hold in keeping their audiences engaged. You can’t do that once a week or once a month. You’ve got to be consistent and frequent.
9. Epic Marketing – This looks like a real live ad agency. They should have a good blog, right? Wrong again. Two posts – a case study and a blurb from Nick White the President do not a blog make. There is no community. I would think it could be real fun to blog from an ad agency. There’s so many components to talk about. Oh well.
To wrap up, it looks like none of the companies that rank well for Salt Lake City SEO have decent blogs and those SERPs are dominated by a cancelled SEO seminar.
I think there are a lot of lessons in this review and I’ll go over them in my next article.
Contact SEO by Swaby
Salt Lake City, UT
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