Despite Google’s never ending algorithm changes…think Hummingbird and Panda…there are still search engine optimization tactics that continue to work. One of these is image optimization through tagging. Taking the small step of naming your images with your keywords used to have enormous benefit.
It still does. If you click on the image in this post, you’ll notice several things. First of all, I found this in reviewing my web stats. The photo is sending me traffic from Pinterest. Pinterest links to my article that contains the photo and it even shows other photos that are found on this blog.
Secondly, the photo was found on Google image search and then posted to Pinterest. What was the reason it was found on Google? I renamed the image with the keyword I was using for the article! So parts of the article title were repeated in the image and even four years later, the image is still ranked in the top five of Google images.
Now this is the part I find really interesting. The searched image was then pinned to Pinterest so it can be found using social media channels as well. I’m entirely convinced social media will decrease the influence search marketing has. However, examples like this show how complementary social and SEO can be. Social is impacting search in a major way. It’s up to online marketers to survey the landscape and make adjustments as necessary.
It seems to me image tagging is still an effective tactic for search and social.
I’ve been feeling guilty about all the changes taking place in social media without throwing in my own thoughts. Here I present the 10 commandments of social media:
1. Thou shalt have no other significant media presence than online – Sure you can throw a few bucks to placate your ad rep, but know real tracking, real engagement and real results are happening online.
2. Thou shalt not communicate drunk – Don’t tweet, blog or Facebook drunk. There will be fewer faux pas and you won’t be slizzerd to your next meeting, update or post.
3. Thou shalt be transparent – Real engagement takes place when people feel a real connection. Faking reality won’t get you anywhere.
4. Thou shalt obey thy client – Never forget your client knows their product, their service and their client better than you. Embrace it as an advantage. Don’t discredit your client.
5. Thou shalt remain professional and not steal successful campaigns – Copy, borrow and perform homages to successful campaigns you didn’t pull off, but to your own self be true. Don’t be derivative…unless it’s clever in a way the world has never seen before!
6. Thou shalt remain on topic – If you’re talking about your client, then talk about them! Not your other clients, not you, not your beefs with the world…
7. Thou shalt not cross promote clients – If client Y is paying you to talk about client Y, why are you actually talking about client Z, temp project B and pet cause J? Unless you have specific permission from all interests mentioned to cross promote, keep things as you contracted. Talk about client Y and Y related subjects on their channel. Form a separate campaign for client Z. Find the proper alliances for temp project B and leave pet cause J to the proper channels.
8. Thou shalt not disparage competitors – Your client may be the greatest iteration of sliced bread since, well, the first iteration of sliced bread, but social media is not the medium to put down chunked bread or torn bread or pre-chewed bread. All are worthy competitors to your client. Let your client’s audience form their own opinion.
9. Thou shalt not lie…about your client – If your client wants to lie about themselves, let that be on them. You’re the social media expert! Lying is not part of your game, or is it? The simple truth is situations thrown into the light will develop their own answers. You can not lie with social media…for long. So don’t do it.
Eventually, you will be found out. That’s what I teach anyway. Hiding things in this age only invites closer scrutiny. My biggest fear is the person that exposes all for a temporary sense of freedom and release.
10. Thou shalt schedule posts for your day off. – I worked retail for many years. One of the best lessons I learned was that of delegation. With social media, it may seem a day off isn’t possible. I suggest delegating to technology what we have to work for now and that is providing content.
Tools like HootSuite and Twitter allow users to schedule posts in advance or retweet other good content that can be made to show up on a blog. If you want to get real creative with syndicating content, use the Posterous bookmarklet to add a comment to an article you’re reading and then publish the quote of the story and your comment to your site as a new post! Posterous even provides a link back to the original source.
I’m sure this is not an all-inclusive list, but it’s certainly a start. Please leave your suggestions in the comments.
People who don’t “get” Twitter often ask me what it’s really good for. Charlie Sheen isn’t the only one getting some mileage out of the microblogging service. I tell people it’s a real-time search engine. If there’s one takeaway from this article for you, I want that to be it.
In the example above, I asked a question about something I didn’t know about. Within minutes I had an answer…from somebody I trust. While I don’t know this person in real life, I do know their expertise and found it to be trustworthy. I also received responses from two other people I didn’t know with a few other suggestions.
My biggest concern was finding a host with easy WordPress installation. I know what’s a competitive price for hosting and Dreamhost was slightly higher than what I’d been paying. I checked out Dreamhost’s site from a link in their Twitter profile and everything looked good. When I went to sign up, it asked for a discount code. I didn’t have one, so I Googled it. Within seconds I found one that discounted the price $97. For $22, I got a year of hosting with a one click WordPress install.
It’s not all the way up yet, but my new SEO website is at least presentable. That is the value of Twitter.
In what he claims was his first speech at a University, Facebook founder and CEO Mark Zuckerberg spoke at Brigham Young University in Provo this morning. Along with Senator Orrin Hatch, Zuckerberg answered pre-selected questions for about an hour.
The format was pretty well suited for the large crowd of about 10,000, but to me seemed to be more about Hatch than Zuckerberg. Nevertheless there were a few good takeaways.
Zuckerberg was pretty humble about his success. He claimed though he is the public face of the company, nothing would get done if it weren’t for the other employees of Facebook. How does he do it? “Make sure everyone you add is really great.”
Though the service has 600 million users, Facebook is only composed of 2000 employees. Leveraging technology and an open source platform creates that kind of scalability. Zuckerberg said the company has a philosophy that “an independent developer should always be able to create something better than a big company.”
Regarding entrepreneurship, he said the biggest attribute any business person needs is to “love and believe in what you’re doing.” There are many challenges along the way and he concluded with my favorite quote, “No normal person would want to build a company.” Normal people wait for things to happen. Exceptional people make things happen.
There were some general questions asked about Facebook that I thought Zuckerberg provided some insight into. He said Facebook solved a human problem. We look at Facebook as a technical phenomenon, but the core of its success is it solves a human problem of how to connect with people we know. In Seth Godin’s book Linchpin, he said successful people solve interesting problems and that’s the key to keeping yourself essential in our modern economy. Mark Zuckerberg has done that.
He pointed out with Facebook, we can stay in touch passively with people and still maintain the connection. My personal experience supports this and I’ll bet yours does too.
Transparency and Change
Alluding to the political climate in the Middle East, Zuckerberg said “transparency would be transformative.” However his development of Facebook was clearly for business. “Businesses can’t hide behind a big corporate veil anymore.” Neither can governments, the media or any other public organization.
When pushed on the political aspect, he said the Internet gives everyone a voice. Additionally he claimed more connection equals more empathy and a project within Facebook is physically demonstrating a rising number of connections between people in Israel and neighboring Arab countries.
Hopefully Mr. Zuckerberg will be back to Utah and provide more insight. Thanks to Senator Hatch for bringing the Facebook founder to Utah.
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