Home > Search engine results > How to Maximize Search Engine Results (SERPs)

How to Maximize Search Engine Results (SERPs)


When I consult with clients, I find managing expectations is very important.  What SEO clients want to know is, “When will I see results?”  I normally counsel them it can take up to six months to see results on a web page.  Blogs, however can be much faster.  There are several reasons for this which I will discuss in future articles.

In launching this blog, I made a few adjustments to my normal strategy and its paid off quite well.  One of the most discouraging things about starting a new blog is a lack of feedback from the audience, because there isn’t one.  As you can see from this graph, I didn’t have to wait too long to start seeing results.

web traffic
Visitors started posting comments right away too.  For me, the most important result I want is to show up on search engines.  Fortunately I didn’t have to wait too long for that either.  Earlier this week, I wrote a series on how to use Facebook.  It turned out to be quite popular.  In fact, if you searched for “how should Facebook be used” this site turned up number one out of over a billion search results.  I was quite shocked because that result seemed to defy Google’s result algorithm which is a complex combination of number of inbound links, number of relevant inbound links,  Pagerank, length of time the domain has been active and a number of other factors too complex for this article.

SERPs
I thought it would be an interesting experiment to figure out why I got this ranking.  Usually, the most important factor is inbound links.  I’ve received a few in a short time because I utilize RSS that puts this content on other sites, but not enough to generate that kind of result.  The WordPress domain name has been around for a while so that helps, but nothing could explain how this little blog was out ranking about.com and facebook.com…the two SERPs that now are currently ahead of me.

So I did another search…this time putting my phrase in quotation marks…which gives me an exact number of sites that have that exact phrase.  There are only 743 pages with results.  That’s a lot less than the 1.8 billion results that show up containing some form of that phrase.

SERP2
Now I know it’s not that competitive of a key phrase, but there are still hundreds of sites that have been around longer than mine and I’m outranking them.  So let’s look a little closer.  What is the next best result?

FaceBook : Good or Bad for Communication: Looking at Effect of

On Balance : How Should FaceBook Be Used? As with other enabling technologies, such as email, web search engines, and online publishing outlets like
social-networking-tagging.suite101.com/…/facebook_good_or_bad_for_communication – CachedSimilar

This one shows up fourth…after three variations of mine.  It was written in May of this year, so it’s definitely been around longer.  It’s got 5500 inbound links to it’s domain.  So what’s different between my SERP and their SERP?  It’s the title.  Now look at mine -

How Should Facebook be Used? « Seo by Swaby

How Should Facebook be Used? August 27th, 2009 seobyswaby Leave a comment Go to comments. Cocktail party. My personal opinion of Facebook is it’s an odd
seobyswaby.wordpress.com/…/how-should-facebook-be-used/

Matching titles to content is one of the keys to maximizing search engine results.  For a blog this is especially true.

Here’s how -

The page title is automatically turned into the URL, so you get double exposure to the key phrase.

Repeat the page title, or parts of the page title in the body of your article and it will show up in the description portion of the SERP.

Aug 27, 2009 I’ll have part II on how should Facebook be used tomorrow. How do you think Facebook should be used? http://bit.ly/Qb5aw 50 minutes ago

Utilize your blog’s capability to show past articles.  I’m using RSS to show my latest posts.

I’m also showing my Twitter feed which serves as more repetition for my key phrase.

How do you think Facebook should be used? http://bit.ly/Qb5aw 50 minutes ago

What about regular web pages?  The same results will occur.  Matching up meta data is one of the first things I do when optimizing a static web page.

What is the take away from all this?  Pay very close attention to your page titles when blogging and performing SEO on websites.  Utilizing good, solid keyphrases and repeating them on your site is an excellent way to beat the competition and maximize your search results.

How Should Facebook be Used

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  1. August 29, 2009 at 10:30 pm

    You are right, you must be careful to take in all aspects of seo when creating a new post.

    Keep up the good work!
    ~Nick~
    Search Engine Optimization Dallas

    Like

  2. August 29, 2009 at 10:32 pm

    About time! An Internet marketing article! Was all that Facebook fodder just to prove a point?! I like the article and all the original though that goes with it. This is why we visit your site!

    The Wiz

    Like

    • seobyswaby
      August 30, 2009 at 12:35 am

      I own Internet marketing. You’ll see. Thanks for the thumbs up. It’s hard to convert a hater.

      Like

  3. August 30, 2009 at 3:14 am

    Good work!

    Like

  4. September 3, 2009 at 9:07 am

    Excellent. I also do that with my ezine articles on EzineArticles.com. People don’t realize how easy it can be to get into the Top 10 with an optimized post or article, combined with fairly weak competition.

    Strangely enough, you’ve been pushed down to #3 by Facebook itself… lol. However, I reckon that with some good backlinks using the anchor text “how should facebook be used”, you could get back to #1 and beat Facebook again, since their #1 page doesn’t seem all that relevant.

    Anyway, you do realize you’re revealing stuff here that most SEO companies charge a fortune for! I hope your readers are grateful to you, as this is SOLID stuff.

    Like

    • seobyswaby
      September 3, 2009 at 9:48 am

      Paul,

      Thanks for the great feedback. I’ve noticed all my Serps are changing, but I’m sure I’ll get them back as my pages gain authority.

      I do know I’m giving a lot of good stuff away. That might make a good post in the future!

      Nigel

      Like

  5. September 23, 2009 at 6:33 pm

    I don’t know If I said it already but …I’m so glad I found this site…Keep up the good work I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog. Thanks, :)

    A definite great read..Tony Brown

    Like

    • seobyswaby
      September 23, 2009 at 11:37 pm

      Tony,

      Thanks for the kind words. I’m glad to be of help.

      Nigel

      Like

  1. August 29, 2009 at 2:54 pm
  2. August 29, 2009 at 3:36 pm
  3. September 19, 2009 at 9:29 am
  4. October 17, 2009 at 10:08 am

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